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The Superheroes Project is the second collaboration between the Pearson Foundation and Jane Goodall’s Roots & Shoots. This ongoing partnership aims to help youth understand the power of video to create positive change. The first Roots & Shoots/Pearson Foundation project, a series of environmental public service announcements written, filmed and edited by young people during the 2008 Jane Goodall Global Youth Summit, aimed to teach the skills necessary to effectively communicate a message using digital media. These PSAs can be viewed on the Roots & Shoots YouTube channel.
About the Pearson Foundation The Pearson Foundation extends Pearson’s (NYSE: PSO) commitment to education by partnering with leading nonprofit, civic, and business organizations to provide financial, organizational, and publishing assistance across the globe. The Foundation aims to make a difference by sponsoring innovative educational programs and extending its educational expertise to help in classrooms and in local communities. For more information, visit www.pearsonfoundation.org. About Jane Goodall’s Roots & Shoots Founded in 1991 by Dr. Jane Goodall and a group of Tanzanian students, the Roots & Shoots program is about making positive change happen—for our communities, for animals and for the environment. With tens of thousands of young people in 110 countries, the Roots & Shoots network connects youth of all ages who share a desire to create a better world. Young people identify problems in their communities and take action. Through service projects, youth-led campaigns and an interactive website, Roots & Shoots members are making a difference across the globe. For more information, please visit www.rootsandshoots.org. About the Jane Goodall Institute Founded in 1977, the Jane Goodall Institute continues Dr. Goodall’s pioneering research on chimpanzee behavior—research that transformed scientific perceptions of the relationship between humans and animals. Today, the Institute is a global leader in the effort to protect chimpanzees and their habitats. It also is widely recognized for establishing innovative community-centered conservation and development programs in Africa, and the Roots & Shoots global environmental and humanitarian youth program, which has groups in 110 countries. For more information, please visit www.janegoodall.org.
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